I'm not sure how this blog has been around for ten years without having done at least one Mother's Day post but that all changes today with this Asheville Yacumamas hat!
A yacumama is a giant snake-like creature that is believed to inhabit the Amazon Rainforest in Peru and means "Mother of Water" in Quechua, the indigenous language spoken in the region. The words yaku "water" and mama "mother" come together to describe what according to the legend, is responsible for the the creation of all water-based life forms.
If you're wondering how a yacumama was chosen as Asheville's identity for the Copa de la Diversion campaign then let me regale you with the Cherokee tale of a giant "leech the size of a house" that resided in the Hiwassee River in Murphy, North Carolina.
I mentioned the "Poochie Effect" in last week's Charleston Alley Cats post and one of the many things I love about the Copa de la Diversion hats is how they are antithetical to everything that Poochie embodies and yet at the same time, some of those logos can be soooooo Poochie.
And I get it. Poochie was created for kids to put their focus on something fun and these hats are fun! The difference between the the two is Poochie feels contrived and thus "not fun" but the brilliance of the Copa hats is how (for the most part) they are able to straddle that edge of the cuchillo so well and this week's Yacumamas hat however is nowhere near the Poochie zone.
I considered doing more Copa hats throughout the month of May to keep the Cinco de Mayo vibes flowing but I decided sprinkling them about throughout the year is a more effective strategy. I do however promise that each of the caps to be featured this month will have an element of fun to them.
This week's Fresh Fitted Friday selection was a gift from a good friend of mine who lives in Asheville so there is no way it is going on the Trading Block however please don't hesitate to reach out if you want any other cap from that list and you are willing to part with any of the hats on my Wish List.
As always, thanks for coming back to read about baseball hat geekery. I've got comments disabled here so if you'd like to discuss a trade or simply just chat about hats, please feel free to connect via the following social sites:
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Twitter: @FittedFriday
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